Background
The client was a small jewellery store in a crowded retail market. They approached us with the goal of increasing their online presence and driving more traffic to their physical store.
Challenges
- Strong competition from larger retailers with established online presences
- Limited budget for marketing and advertising
- Lack of brand recognition or reputation online
- Limited resources for creating and maintaining an online presence
Strategies
- Optimize the website for relevant keywords
- Create high-quality, localized content
- Build backlinks from reputable, local sources
- Leverage social media platforms to engage with customers and promote the business
- Implement a local SEO strategy to increase visibility in search results for the store’s location
Tactics
- Conducted keyword research to identify relevant terms for the jewellery store’s products and services
- Created and optimized website content for targeted keywords
- Built backlinks from local sources such as chamber of commerce websites, community blogs, and local business directories
- Created and maintained profiles on relevant social media platforms, including Facebook, Instagram, and Pinterest
- Optimized the store’s Google My Business profile and implemented local citations and reviews to increase local visibility
- Utilized email marketing campaigns to promote sales and events
Results
Our efforts to increase the jewellery store’s online presence yielded impressive results. In just four months, we saw a 375% increase in searches for the store’s core keywords, leading to a 210% increase in in-store foot traffic. This resulted in a 35% increase in positive reviews and ratings on review sites, as well as a noticeable boost in sales and revenue for the store. Our efforts helped the store stand out in a crowded market and attract new customers through online channels.
